It’s an online, PC-based exercise where you run an athletic footwear company in head-to-head competition against companies run by other class members.
-The marketplace is worldwide—production and sales activities can be pursued in North America, Latin America, Europe-Africa, and Asia Pacific
-There are 12 market segments—4 geographic segments each for branded footwear sales to retailers, for online footwear sales direct to consumers, and for private-label sales
Decision:
- Production of branded and private-label athletic footwear (up to 10 decisions each plant, with a maximum of 4 plants)
- Plant capacity additions/sales/upgrades (up to 6 decisions per plant)
- Worker compensation and training (3 decisions per plant)
- Shipping (up to 8 decisions each plant)
- Pricing and marketing (up to 10 decisions in 4 geographic regions)
- Bids to sign celebrities to endorse your company’s footwear (2 decision entries per bid)
- Financing of company operations (up to 8 decisions)
- Plus there is a screen for making annual sales forecasts and deciding whether to have inventory clearance sales
