标题: Let's use plain English [打印本页] 作者: 萨米 时间: 2009-12-22 12:57:26 标题: Let's use plain English
British author George Orwell understood the true power of language.
It's getting to that time of the year when people start thinkingabout New Year's Resolutions. For anyone working in business, here's anidea: let's try and make 2010 the year of plain English.
A good way to start would be to read George Orwell's 1946 essay, Politics and the English Language.Orwell understood how language could be used a weapon against thepowerless, and how jargon and clichés are used to hide meaning, notclarify it. He offers six timeless rules for effective communication:
1. Never use a metaphor, simile, or other figure of speech which you are used to seeing in print.
2. Never use a long word where a short one will do.
3. If it is possible to cut a word out, always cut it out.
4. Never use the passive where you can use the active.
5. Never use a foreign phrase, a scientific word, or a jargon word if you can think of an everyday English equivalent.
6. Break any of these rules sooner than say anything outright barbarous.
I am not 100 per cent on number 6, and here's another one for people in business:
7. Try and express your thoughts in one breath.
MBA-speak started by infecting the workplace but has tragically madeits way into sport (losing teams now "lack accountability") and eventhe home (KPI's in the kitchen!).
* Why do we have to touch base to get our ducks in a row when we could just meet?
* Why must we synergize our learnings going forward, when comparing notes would do fine?
* Why wouldn't a busy person save time by saying "I'm busy" instead ofdue to cascading workflow, I am lacking in requisite bandwidth?
* Why reach out when you can just make a call?
* Why can't we leave a meeting with things to do, rather than take-home actionables?
Communication is about accountability. If we express ourselves clearly,we have no choice but to stand by what we say. By resorting to clichésand jargon, people are blurring meaning to avoid scrutiny. It's alsolaziness.
People are hungry for clarity and authenticity. In every part of life,let's commit to using language to amplify meaning, not bury it.
