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升级 1.98% - UID
- 63756
- 热情
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- 2101
- 主题
- 84
- 帖子
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我的作业来着,一个组~~~
It’s an online, PC-based exercise where you run an athletic footwear company in head-to-head competition against companies run by other class members.
-The marketplace is worldwide—production and sales activities can be pursued in North America, Latin America, Europe-Africa, and Asia Pacific
-There are 12 market segments—4 geographic segments each for branded footwear sales to retailers, for online footwear sales direct to consumers, and for private-label sales
Decision:
- Production of branded and private-label athletic footwear (up to 10 decisions each plant, with a maximum of 4 plants)
- Plant capacity additions/sales/upgrades (up to 6 decisions per plant)
- Worker compensation and training (3 decisions per plant)
- Shipping (up to 8 decisions each plant)
- Pricing and marketing (up to 10 decisions in 4 geographic regions)
- Bids to sign celebrities to endorse your company’s footwear (2 decision entries per bid)
- Financing of company operations (up to 8 decisions)
- Plus there is a screen for making annual sales forecasts and deciding whether to have inventory clearance sales
這是一個線上,以電腦實行遊戲,可讓班上同學組成一組與其他班上同學競賽,以經營運動球鞋公司為目標。
遊戲是全球性的,生產和銷售活動遍佈北美,拉丁美洲,歐洲,非洲和亞洲;遊戲總共有12個市場區隔,可以分
四類:有品牌鞋子的零售,線上鞋子零售,直銷,和私有品牌的銷售。
決策:
有品牌和私有品牌的運動鞋子(每個廠至少做十個決策,最多有四個廠房)
廠房的能力增加/銷售/提升 (每個廠至少做六個決策)
員工的補償和訓練 (每個廠至少做三個決策)
運輸 (每個廠至少做八個決策)
訂價和行銷 (四個市場區域至少做十個決策)
公司的財務運作 (每個廠至少做八個決策)
年銷售預測和庫存 |
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