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升级   56.46% - UID
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The UGG® Australia story began in 1978, when Brian Smith, a young surfer from Australia, took a trip to the United States with a bag full of sheepskin boots. After finding a new home amongst California surfers, the UGG® Australia brand began to take shape.
Deckers Outdoor Corporation acquired UGG® Australia in 1995. . By 1998, the product line had grown to include two boots, four slippers, and a few casuals. It was in 1998 that UGG® Australia brand first stepped up alongside the world's finest luxury footwear brands. UGG® Australia was positioned as a high-end luxury brand, made evident by a premium distribution strategy and high-end fashion marketing and communications. |
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