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性用卡已透支 发表于 2012-7-5 08:40 
很不喜欢苹果的设计。USB接口太少让我觉得不舒服。那两个USB接口以前长期都在一边，而且还挨着特别紧，想要 ...
以下节选自BBC记录片Secrets of the Superbrands
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The Neurosense group have analysed hundreds of people's responses to all kinds of different things.
Neurosense 团队已经分析了数以百计 人们对不同事物的反应
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Hopefully, they can give me a clue as to what kind of feelings Alex is having.
希望, 他们可以给我一个线索 Alex的感觉到底是怎样的
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So is Alex quite a fan of Apple, then? Yes, he is, definitely.
那么Alex是一个超级果粉 是的,他绝对是.
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Well, it's kind of interesting, because we see quite an amount of
好的,这真的很有趣 我们看过很多的大脑状态
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changes in the brain when he's actually looking at Apple products, which are quite fascinating.
当他观看苹果产品的图片时 发生的变化真是太有趣了
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Let me show you something here. So there's much more activity in
来,你看看这 有许多活动位于
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the visual cortex, an enhanced sort of visual attention, if you like, to the Apple products.
视觉皮层 ,视觉注意力提升 如果你对苹果产品很喜欢的话
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So he's looking more intently at that, like,
当他看那些图片的时候更加专心,喜欢.
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his eyes are sort of drinking it all in? Well, that's right.
他的眼睛仿佛要把这些图像全部收入? 是的,正是这样
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We often see this when people are very loyal to a brand.
我们经常看到这种现象 当人们对某个品牌十分忠诚的时候
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Not much surprise so far, but Neurosense have done
到目前为止并不惊人 但是Neurosense曾经做过
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this kind of comparison on different groups of people.
这种比较在不同人群的身上
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One group was very religious.
一个对照组非常虔诚
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When we've also then looked at a different group of subjects, looking at religious
当我们看另一个对照组 再看虔诚的那一组
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versus non-religious images, we can see a very similar pattern of activity.
与非信仰宗教组的图像相反 我们可以看到非常相似的活动模式
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Well, it's interesting that when we went down to the opening
好, 这非常有趣 当我们去参加
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of the Apple Store in Covent Garden, it was almost like a religious meeting.
Apple Store在 Covent 花园的开幕式时 很像一次宗教会面
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It was like an evangelical thing with people whooped up into almost a sort of hysteria.
更像一群教徒和人们欢呼雀跃 接近歇斯底里
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Well, we think one way to interpret this data is to suggest that these
好 我们认为解释这些数据的一个思路是
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big technology brands have harnessed or exploit the brain areas that have evolved to process religion.
超级科技品牌 已经可以驾驭和开发脑部 处理宗教情绪的区域
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So the brain scan shows that the Apple products are triggering
那么大脑扫描表明 苹果的产品引发了
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the same bits of Alex's brain as religious imagery triggers in a person of faith.
Alex's 大脑中处理虔信和宗教图像 相同的一小块区域
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'And I'm not the first to see a parallel.'
我并不是第一个看到这种 相似现象的人 |
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发表于 2012-7-5 09:04:41
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发表于 2012-7-5 22:22:59
